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Standalone first step

Project
Clarity

The Project Clarity Phase establishes direction and feasibility at the outset of a project.

01

Establishing direction

Before formal design work begins, it is important to understand what is being asked of the project spatially, architecturally, and practically.

This phase allows ideas to be tested, priorities to be refined, and assumptions to be examined. It creates a shared understanding of what is both desirable and achievable, providing a clear foundation for the work that follows.

  • Refinement of the project brief and priorities
  • Early spatial and planning studies where helpful
  • Architectural direction informed by lifestyle and use
02

What this phase involves

The Project Clarity Phase adapts to the scale and complexity of each project. Rather than a fixed set of outputs, it focuses on establishing clarity.

Depending on the brief, the scope may include interior considerations that influence planning, materiality, and cost, plus early coordination where helpful.

  • Interior considerations that influence planning, materiality, and cost
  • Identification of constraints, complexity, and risk areas
  • Advice on scope, sequencing, and next steps
03

Cost and feasibility

Cost guidance at this stage is indicative only and informed by experience with comparable projects.

Where appropriate, the early estimate can be reviewed with a builder or quantity surveyor to sense-check assumptions. The aim is to support informed decisions, not to fix outcomes prematurely.

  • Indicative cost guidance
  • Optional builder or quantity surveyor sense-check
  • Decision support before committing to full design
04

Relationship to the design process

Once clarity is established, projects typically move into the full design process with greater confidence, efficiency, and alignment.

The architectural direction, scope, and understanding gained during this phase create a stronger base for everything that follows.

  • Clearer brief
  • Aligned priorities
  • A better foundation for design development
Grey Lynn Villa planning study